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February 25, 2011

Jones inks multi-year deal with Under Armour

Under Armour Inc. announced a multi-year endorsement deal with former University of Alabama wide receiver Julio Jones on Friday.

Terms of the deal were not disclosed, but Jones will be featured in a new ad campaign that will debut during the NFL Network's coverage of the Scouting Combine, currently ongoing in Indianapolis.

Jones and former Auburn quarterback Cam Newton will debut the company's E39 compression shirt during the event, as well. The body suit measures the heart and breathing rates of athletes during training.

Jones will also wear Under Armour shoes.

"Julio Jones has distinguished himself as an outstanding athlete, as well as a proven leader and champion," Matt Mirchin, Under Armour's Senior Vice President of Sports Marketing, said in a release. "As a game-breaker and difference-maker on the field, Jones is an ideal athlete to help us launch the E39 shirt and to continue to showcase Under Armour innovation."


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